Creating engaging content that is targeted at attracting paying customers is an integral part of content marketing. The goal of content marketing is to attract paying customers to your website or blog. By providing them with useful information, you can increase conversions, improve brand awareness, and boost revenue. Here are four key tips to help you create content that will convert prospects into paying customers. To get started, create a content strategy. Make sure your goals are SMART.
Before you begin creating content, benchmark your current results. This includes the number of visitors, bounce rate, depth of engagement, CTR, page views, and calls to action. This information can help you determine which changes are needed to improve your content and achieve your goals. Make sure you measure traffic and bounce rate before you make changes to your content marketing strategy. Also, use the results of your current content to determine what types of content will work best for your site.
Creating content that is targeted is an effective strategy. For example, the Kia Super Bowl commercial was watched by millions of people during the game. After the game, the ad became a viral video on YouTube, garnering hundreds of thousands of views and social media shares. This content will continue to collect views for years to come, nurturing a relationship with your target audience while your executives sleep. If you are new to content marketing, consider using content marketing examples to guide your efforts.
Creating engaging content is no longer a matter of art and intuition. Data-driven insights are essential to effective content marketing. The Content Marketing Institute publishes an excellent, free report with data-driven insights on the topic. Content Marketing Institute also hosts events and provides blog articles and podcasts. Additionally, Google Trends can help you understand the trends in content marketing. Lastly, you can check out Statista for detailed statistics on the industry.
While content marketing may be a relatively new concept, it has been practiced for years by both businesses and individuals. In 2005, when Google Video was still Google Video and people downloaded movies to watch offline, LiveVault was hiring independent marketers to produce content for its website. The company’s goal was to reach IT professionals and increase business revenue, so content marketing was not a particularly glamorous endeavor. The company hired a comedian named John Cleese to create a humorous magazine.
If you are looking to reach new audience segments, consider adding paid advertising to your content marketing strategy. Many successful content creators use paid advertisements to increase their reach and engagement. Paid advertisements are an effective way to grow an audience and generate more leads. A recent study by HubSpot found that content marketing has increased sales by 35% and is the most cost-effective method for online business growth. If you’re wondering how to build an audience and grow your business, get started now! You’ll be glad you did.
When creating content marketing strategies, consider using images. Creative images of your products, office, or staff are an excellent way to highlight uniqueness of your brand. Videos also help visitors visualize the products and services you offer. WeWork, for example, uses custom shared offices, and highlights these with bright photography. The images are also shared on social media, giving clients a closer look at the WeWork experience. By leveraging images in your content, you can enhance its appeal and improve the chance of getting noticed in Google search results.