China Social Media (CMS) is the fastest growing segment of the global web today. Its influence on the web is enormous, to say the least. To effectively tap into this huge potential, companies need to engage in effective Weibo Marketing. This helps your brand establish a credible online identity, as well as develop a highly recognizable platform for delivering content and information to your target audience. Below are some tips that you can use to make the most of your social media marketing strategy.
o Involve in group discussions. As a company, you have the opportunity to engage in group discussions on various topics through Weibo. Through this platform, you can also promote your products and services as well as update your current customers about different upcoming events and promos. You can also upload videos to help users share useful information regarding your products or services.
o Create original content. In order to drive traffic and build a strong fan base in China, it is important to have original content on your Weibo marketing platform. Original content helps build the trust of your fans and establish yourself as a credible source of information.
o Give away free content. Engaging in giveaways is one way of promoting your brand. For instance, create promotional offers such as coupons, eBooks, or free content such as blog posts or product reviews. If you cannot give away free content yourself, consider hiring a Weibo influencer to handle the task for you. A qualified influencer has the skills and experience to handle all of your content needs, thus ensuring high engagement and a massive fan base in China.
o Set up a live streaming event. Most Weibo users prefer to view the most recent content first, which is why live streaming is a very effective Weibo marketing strategy. Make sure you set up a live stream that is easy to follow, so you can easily attract viewers and encourage engagement.
o Use the “Like” feature. On your Weibo marketing account, you can share great content by clicking the “Like” button on the top right corner of the page. This will generate engagement with your fans. Not only will they be able to read your latest post, they can also comment on it and even share the content with their contacts. If you are not particularly good at writing English, you can also set up a bot that will translate your content for your followers. These bot followers are essentially your fan base in Chinese social media.