There are many ways to use Weibo Marketing for your business. These include working with key opinion leaders (KOLs), and promoting your brand by partnering with celebrities. Chinese influencers are essential to any business operating in China, and working with KOLs can help you develop trust with Chinese consumers. In addition, quality original Weibo posts will engage your current followers and target audience, and will also drive new ones to your business’s profile.
Brand awareness is the main goal of Weibo Marketing, and brands can use the platform to create this by running competitions or giveaways. Flash sales campaigns are most effective for building brand awareness and generating buzz. Companies can even offer items as prizes, like vouchers to shops. A simple competition known as a Repost Campaign encourages participants to tag two or three friends to enter. These contests can lead to sales if the contest winner can come up with a convincing reason for sharing their post.
Brand Share ads are another way to engage your Weibo audience. These are creative media, usually accompanied by an interactive CTA. Chinese consumers find these ads to be the most appealing form of advertising. Brand Share ads, which are similar to Fan Connect ads, also have a huge reach. Like fan pages, they often display as banners or in the comment section of popular posts. Once you’ve gained a following, you can start promoting your business to it.
Weibo is one of the largest social networks in China. This platform has a massive community and over 4,000 partners producing content daily. Using social media, you can post content related to key events, festivals, or other topics that will make users talk. This strategy is a good fit for building brand awareness and generating leads. Weibo marketing has become an indispensable tool for leveraging this platform. In China, it’s possible to reach an audience of 120 million daily.
Weibo has a large user base with millions of monthly active users. This Chinese version of Twitter and Facebook has features similar to both platforms, and is popular with mobile users. With almost 511 million monthly active users, you can expect a large growth rate in 2019. In addition, Weibo users often flood news stories with comments, so it’s easy to get your brand message across. It’s also easier to promote a brand on Weibo than on other platforms, so it’s important to do some research before you start promoting your brand on Weibo.
There are several types of advertising on Weibo, including search advertisements and hidden native ads. Costs vary, but most keywords are related to trends, and some keywords cost up to 800,000 CNY per day. Weibo also has a unique advertising platform, and it’s vital to be familiar with the platform’s workings. For more information on Weibo marketing, see the video below. You’ll be glad you did.