Search engine optimization (SEO), also known as SEO, refers to the promotion strategy of making your site search-friendly. The ultimate goal: SEO creates more natural, non-reciprocal traffic to your site from major search engines such as Google. SEO can make a huge difference for your online business. For those who are not familiar with what SEO is, let us take a minute to understand the basics.


SEO stands for Search Engine Optimization. This is the act or process of improving or enhancing the quality and quantity of traffic coming to a site through natural, organic search engine optimization techniques. SEO techniques are used to get a high ranking on the major search engines such as Google, Yahoo, Ask Jeeves etc. To achieve this, you need to work closely with Google and other search engine optimizing companies.

In simpler terms, SEO is the art of optimizing your web page content and tags so that the pages rank well in the search engines like Google. Keyword is the most important factor to optimize your web pages. The most effective way to get a high position in the search engines is to use relevant keywords in your content. One of the most common SEO methods is link building, which is done by obtaining one or more back links pointing to a particular webpage from a specific website, which is linked to by other relevant websites.

On the other hand, technical SEO measures the quality of your site’s technical performance. Technical SEO factors include the code quality, the server’s performance and the content’s compatibility with the target browser. You should be able to read and follow basic HTML and CSS codes. Technical SEO techniques are more time consuming and requires higher SEO ranking.

Lastly, there are offsite optimization techniques. These are mainly the offsite activities which help in promoting your link building campaign through various popular social media sites and submission to various directories. Some of these offsite optimization methods include article marketing, directory submission, forum posting, blog commenting, press release submission and link exchange. These techniques can be very helpful for promoting your link building campaign.

Search engine optimization is not enough to achieve your goal. You also need to have a good offsite and onsite SEO to rank higher in the listings. There is no shortcut to SEO success. It takes long hours of work and hard work. However, if you use an SEO company that has an extensive experience and have acquired many clientele, you can certainly achieve your aim to rank higher in Google. If you want to get high rankings in Google, we recommend using the services of an SEO company that has experience in SEO, link building and offsite optimization, which is called as WebSEO ignition 72.