SEO Strategies That Will Increase Your Marketing Automation
Search Engine Optimization (SEO) is an integral part of Digital Marketing. With a great SEO strategy, your site, website, or an online business can get there! Your site, website, or online business will become much more visible, leading to increased traffic, authority within the niche, and improved conversion possibilities. There are some basic tips that can help you achieve better SEO results.
A basic strategy for SEO includes the proper use of keywords in your content strategy, on your website, and in your blog posts. The keywords should match the target audience you are trying to attract, with the right level of competition (how many other sites are also offering the same products or services). The right keywords will get you in the search engines and will draw in the right visitors.
For SEO strategy, make sure you use long tail keywords as much as possible. The shorter your keywords, the lower your SEO strategy will be. Long tail keywords have low search volume, but will rank highly in search engine searches. For example, the keyword “weight loss” will rank high in Google’s search volume for the term “weight loss,” but very low in the volume for “cutting.” Thus, it would be a very bad idea to advertise using this keyword.
A common mistake made by novice SEOers is over-optimizing for keywords. If you optimize for every possible keyword match, your SEO strategy will fail. SEO works when you find the best combinations for the particular product or service you are selling, then refine those keywords so that the search engines find you.
A great way to find keywords is to purchase a keyword planner. Keyword research tools like the Google Keyword Research Tool and Yahoo’s Overture Keyword Research Tool can be extremely helpful in finding profitable keywords. However, you need to be careful with these tools. They can be outdated and inaccurate, especially if you are not dedicated to updating them. Also, using keyword research tools too often can cost you money. To be more accurate and up-to-date, you will want to make your own keyword planner.
Another SEO strategy is creating topic buckets. Topic buckets are simply areas of a website that focuses on a specific topic. A good example would be the “entrepreneurs” bucket on Facebook. This topic bucket contains information on people who are involved in entrepreneurship. It also contains information about businesses that are related to that topic, but do not fall into the category of entrepreneurship. You can target this search with different keywords, and you should keep in mind that each topic bucket serves a specific purpose.