Social media is becoming an integral marketing channel for most brands nowadays. It s where consumers consume new and innovative content, search for buy inspiration, and participate in discussions. However, in this fast-paced world, it is very important for businesses to keep up with their marketing strategies. During the past few years, social media has grown in leaps and bounds. As a result, many companies have gone from nothing to phenomenal by investing in social media marketing. To keep up with the competition, it is important that businesses understand their target market, update content on a regular basis, and learn how to manage their social media pages efficiently.
This 8 week course teaches you all the fundamentals of effective content marketing but also emphasizes on a number of advanced techniques that will help you leverage existing social media channels to achieve maximum results. Students will receive an overview of the different components that comprise a great content marketing strategy, as well as the different intermediate steps that are needed to create and maintain a successful social media page. The course includes a lot of case studies, demonstrations and case studies that highlight these intermediate steps. With this information, students will be able to identify their strengths and weaknesses, as well as how they can fine tune their content marketing skills to create compelling content that their customers will enjoy reading.
The course also comes with two professional certificate options. Option one is a comprehensive study guide that teach all the fundamental concepts, as well as intermediate strategies needed to launch a successful social media marketing strategy using content marketing. Option two is an eight-week professional certification series that provides the student with everything they need to know about building powerful content marketing campaigns. Students will learn how to use Google Analytics to analyze their audience, how to optimize content pages to drive a massive amount of traffic to their website and how to write winning content for search engine optimization purposes. With the expert guidance of experienced instructors, students will be able to successfully implement their own strategies using proven Internet marketing principles.
The eight-week training course consists of thirteen topics including introduction to social media, creating a killer blog and content pages, managing Google Analytics, content marketing, viral marketing and search engine marketing. The content marketing topics include advanced topics such as pay per click and article marketing, as well as the fundamental analytical concepts. As well as this, the course offers many hands-on application examples, comprehensive business tips and valuable references to help you succeed in your online marketing efforts.
This course has been designed for the novice and intermediate marketer. Both of these groups have the ability to create engaging content that drives a significant amount of traffic to a site, but only if they have mastered a variety of marketing skills. Due to the nature of content marketing, the skills that you will acquire by taking this course will be valuable in helping you to build relationships with others and increase your reputation on the Internet. Although the topics are broad and will cover many different topics, the majority of the content will focus on identifying key terms, building trust, and creating content. The intermediate and novice marketer will be provided with the ability to create effective blogs using the WordPress platform and content marketing. However, this particular course will not teach the advanced marketer any advanced marketing techniques.
This course is offered in digital download format so it is accessible to people of all ages who wish to take advantage of the valuable information that is available. Some of the topics include content creation, Instagram marketing, social media optimization, viral marketing, keyword research, and online reputation management. It is important to note that the topics included are specifically based on SEO strategies and will help you make the most of the opportunities that exist today. In addition, because this course is offered in an interactive learning environment, students can interact throughout the course using online forums. There are also a number of practice tests and quizzes available which allows potential students to track their progress over time.