If you’re looking for the latest information about digital marketing trends, read on. You may be surprised to learn that social media is becoming more popular than ever. The following trends are influencing the way that people shop, buy products, and find information. You can use these trends to increase your bottom line. Here are the top four digital marketing trends for 2019.
In 2022, marketers will continue to use interactive ads. These ads allow consumers to click and shop, shortening the sales funnel and giving them instant access to a product. Interactive content is the fastest-growing digital marketing trend. In fact, ninety-one percent of buyers actively seek out this type of content. It’s because people are more engaged and feel more connected to the process. So, make the most of it!
Big data and advanced analytics will continue to dominate marketing. Predictive analytics is a technique that uses predictive modeling, data mining, and machine learning to predict the future. As technology continues to improve, predictive analytics will become more widespread in different industries and provide advanced lead scoring, segmentation, and individual personalization. It can help marketers reduce churn and increase customer loyalty. Another trend in digital marketing is Augmented Analytics. Augmented analytics uses machine learning and Natural Language Processing (NLP).
The metaverse is a network of virtual worlds that are connected by Augmented Reality or Virtual Reality. Examples include Minecraft, Roblox, Pokemon, Fornite, and others. The NFL even created an NFT for Super Bowl 2022 spectators that was unique to each seat or row, providing a digital keepsake. Disney is hiring metaverse experts and exploring the possibilities for storytelling without boundaries. In other words, the future is bright for digital marketing.