Whether you’re just starting out in the world of marketing or looking to take your business to the next level, YouTube is an ideal place for your brand to grow. The site is a powerful platform with over one billion users watching video content every day.
There are a few key ways to market on YouTube that will help you reach your audience and increase your channel’s visibility. Using the right strategies will ensure your videos rank and attract the best possible traffic.
Keywords
The most important part of YouTube SEO is the keywords you use in your title, description, and tags. You can find free tools like Google Keyword Planner that will help you choose the right words to incorporate into your content.
Collaborate With Influencers
The best way to get in front of new audiences is to partner with other trusted voices within your niche. For example, if you’re a food blogger, look for fellow food bloggers in your area who you can collaborate with on a food-related video.
Create Video Series
Creating series of videos is an excellent way to keep your audience engaged and coming back for more. Make a theme around a topic and then create short versions of your content to post on a regular basis. This will help your brand stand out from competitors and give you a chance to build trust with your viewers.
Promote Videos On Quora
Q&A websites are great for promoting your videos and getting them in front of new audiences. Search for questions relevant to your niche and then make sure to respond to any comments you receive.
Create a YouTube Trailer
Your channel trailer is the first thing visitors see when they visit your channel, so it’s an ideal place to make a strong pitch for why your viewers should subscribe. You can also use the YouTube trailer to share your social media links and any other resources you think your viewers might find helpful.
Optimize Your Playlists
If your subscribers only want to watch specific types of content, playlists will make it easier for them to find those videos. Plus, when your viewers watch a video in a playlist, they’re more likely to stick around and watch the other videos on your channel as well.
Track your Analytics
Keeping tabs on your video metrics is essential for any online marketing strategy. YouTube has some built-in reports but if you want to dig deeper into your stats, you can try using Channelview Insights. This free tool brings a Google Analytics-like vibe to your video statistics and allows you to export reports in PDF or CSV format.
Be Consistent with Your Schedule
If you’re not consistent with your posting schedule, you can lose viewers and potential customers. Ideally, you should post on a schedule that fits with your audience’s habits and preferences. This isn’t always easy to do, but it’s a crucial part of the marketing process.
Plan and create your playlists correctly
The first step in developing a successful YouTube marketing strategy is to plan your content ahead of time. You can do this by looking at your niche and your audience to figure out what kind of videos will resonate with them.