Clubhouse Marketing is one of the latest trends that shows tremendous potential to help businesses and individuals market themselves in a new way. This audio-based social media platform allows users to create and participate in discussions and conversations that are tailored around different industries, careers, and interests. With millions of active users and over a thousand live chat rooms, Clubhouse is quickly becoming one of the most popular social platforms for both personal and business use.
Clubhouse has been able to grow so fast because of its exclusivity. It is only available by invite and this has made it very desirable. People are begging their friends to get them in and once they do, they’re using the app like crazy. This velvet rope strategy is one of the best marketing tactics I’ve seen in a long time and I think it will continue to be successful because it works.
If you aren’t using Clubhouse already, you should be. It’s a great way to connect with your audience and can also be used for B2B marketing. It can be difficult to reach your target audience on social media but Clubhouse has the potential to solve that problem. By hosting or joining discussions on the platform, you can establish yourself as an authority in your industry and build a following.
In addition to the obvious benefits of engaging with your audience, it’s an excellent way to promote upcoming product launches and other company news. By promoting these announcements in a dedicated room on the app, you can create genuine excitement amongst your audience and drive organic engagement.
Another important benefit of the platform is that it’s voice-based. Unlike other popular platforms, such as TikTok and Yik Yak, Clubhouse allows you to communicate without worrying about your appearance or what you’re wearing. This means that you can talk to your audience in a more personable and authentic manner.
Because the platform is voice-based, it’s also easier to communicate tone and emotion. This is an important factor in building trust and loyalty with your customers. By interacting with your audience in this type of forum, you can build a strong relationship that will last for a long time.
While it might seem daunting to start a conversation on the platform, you can actually utilize it to your advantage with a bit of planning. It is best to plan a discussion for a specific day and time so that you can promote it on other channels as well. This will ensure that you have a captive audience when you begin your discussion.
Once you have a steady following on the platform, you can start experimenting with more marketing techniques. For example, you can host panel discussions with other industry experts to provide valuable content to your audience. You can also drop key announcements in a disappearing room to generate some real-time buzz. Just be sure to keep your marketing campaigns authentic and professional to avoid any negative feedback or backlash.