If you’re looking for a great Digital Marketing idea, consider targeting different demographics. Digital marketing is an excellent way to collect data on your target market. This data is much more precise than conventional marketing. For instance, if you own a financial services company and want to send unique offers to your customers, you can target two demographics: young families and millennial entrepreneurs. In both cases, you will see a greater response rate to your offers.
Your audience is online – it’s likely that you’ve made all of your recent purchases or travelled the most recently. You should take advantage of this phenomenon by creating unique ads and different ways to target different audiences. After all, if your competitors aren’t doing this, why should you? You can easily target a global audience while still keeping costs down. The best part is that you can always adapt your strategy as you go.