Throughout the year, there are a variety of digital marketing trends that are becoming more important and that you should be aware of. Keeping track of the trends will help you make informed decisions when it comes to developing your marketing strategy in the future.
One of the most popular trends is the rise of chatbots. These bots help brands interact with their customers and provide a more streamlined experience. They also help you to get more leads and make sales faster.
Another trend is augmented reality, which is expected to become more popular in the coming years. It allows you to overlay virtual images on top of real-world environments. It is a great way to attract more customers and increase your brand’s credibility.
Voice Search is a major trend in the digital marketing world today, and it’s going to continue to grow even more in 2017. This technology is enabling search engines to understand what a person wants and then deliver results based on those expectations.
Smart speakers like Amazon Echo and Google Home are growing in popularity. They allow users to customize the information they want to hear and also give them control over which news sources and podcasts are played. They also offer voice commands to help with tasks like ordering groceries or finding a new restaurant.
In addition, these smart speakers can also act as a digital wallet, allowing users to make payments via the device. These features are especially useful for millennials who have a penchant for mobile shopping and don’t always have access to a credit card or other payment method.
Account-Based Marketing is a form of personalized messaging that targets specific decision-makers within businesses. It is ideal for companies that sell to other businesses and it yields a much higher ROI than traditional advertising.
Personalized Messaging is an increasingly popular trend in marketing, and it’s easy to see why. The idea is to create and send customized messages to each and every customer based on their interests, needs, and previous behavior.
Video Content is a hugely popular trend that continues to grow in 2017. Short videos and video series are very effective, so don’t be afraid to invest in this type of content.
Animation is also a trend that is on the rise. It is an easy and cost-effective way to stand out in your email campaigns, especially with millennials. It’s an excellent way to show off your brand and communicate with your audience, but you need to be careful not to add too many distracting elements.
AI and Bots are a major trend in digital marketing, as they are helping marketers personalize messages and automate tasks like sending out promotional offers or retargeting. These technologies are becoming more and more effective, as they learn from each interaction with the user and adapt their actions accordingly.
In addition to retargeting and ad personalization, AI-powered tools are also helping marketers improve their email automation by making it more efficient. This helps save time, which is key in the modern business world.