The digital marketing industry is constantly evolving, and it’s important to keep up with current trends to make sure you’re not falling behind the competition. Luckily, there are plenty of resources available to help you stay on top of the latest trends. One such resource is the HubSpot Blog, which conducted a survey of more than 1000 global marketers and industry experts. The results of the survey were summarized in a bookmarkable guide highlighting the top marketing trends for 2022. These trends include a growing importance of social responsibility, influencer marketing, and video marketing. In addition, more companies will utilize SEO for traffic generation, while some will invest less in virtual events.
The number of emails sent every day is predicted to grow by more than two billion in the next three years. As more consumers open emails, they will grow in popularity among marketers and users. In fact, it’s estimated that the global email marketing industry will reach $17.9 billion by 2027, up from $7.5 billion in 2020. Additionally, 78% of marketers believe that email marketing is crucial to their company’s success. Moreover, 64% of small businesses use email marketing to reach their ideal customers. Unfortunately, 1 in 5 email campaigns are not mobile-friendly, and 80% of marketers would rather use social media than email marketing.
With over 4.66 billion internet users globally, digital marketing has become a major part of everyday life. In Vietnam, for example, 70.3% of its population uses the internet, and internet use is up by 0.8% from last year. More people are spending more time online, searching for information, and communicating with friends and family. This trend is expected to continue in 2023.
One emerging digital marketing trend is gamification. By integrating game features into a website, gamification can boost brand awareness, loyalty, and sales. For instance, McDonald’s Monopoly game incorporates gamification. Moreover, 80 percent of smartphone users play games, which makes gamification a great way to increase e-commerce sales.
Another emerging digital marketing trend is the use of social media. Many companies are utilizing social media to increase brand awareness and sales. This is particularly true in B2B marketing, where 82% of businesses surveyed use email newsletters to promote their brand. While social media has many filtering systems and privacy concerns, emails can deliver a message directly to a user.
Using videos is also a great digital marketing trend. Videos are effective at attracting high traffic and can increase conversion rates. A recent study revealed that streaming online videos will reach 91 percent of global audience reach by 2021. Short videos are also effective at engaging customers and reaching audiences that businesses have never targeted before.
Another digital marketing strategy is the use of micro-influencers. These are trusted experts within a niche who can promote a brand to their followers. Micro-influencers are more cost-effective than macro-influencers, and they also allow digital marketers to maintain genuine connections with their audience traffic.