LinkedIn Marketing is a great way to boost your brand, build relationships and grow your business. But you have to know how to use it properly to get the results you want. Here are some tips to help you succeed on the social media platform:
Start with the right strategy
LinkedIn is a different kind of social network than most, so finding your footing can be a little bit tricky. But when you understand the basics, it’s much easier to get started.
Post content that is engaging and relevant to your audience. This can be anything from a case study to a testimonial or a fun fact. But don’t forget to add a call-to-action to each piece of content you share, whether that’s on your website or in an email newsletter.
Create a LinkedIn company page
Setting up a company page is simple and free, and it can be an effective way to boost your brand’s visibility on the platform. You can make it look like a normal profile or adapt it to reflect your brand’s visual identity. You can also add links to your business website and other social media pages.
Adding a cover photo and adding buttons to your page are other ways to increase engagement on your LinkedIn company page. It’s important to include images of your team and products, as well as relevant keywords to attract visitors and drive traffic back to your business.
Promote your posts and encourage engagement with your followers by using hashtags, comments, and shares. This can help you increase reach and attract new customers, and it’s a great way to connect with influencers and thought leaders on the platform.
Keep the conversation going on your LinkedIn company page with interesting, curated content that speaks to your audience’s interests. This can be anything from a case Study on how your product or service has changed someone’s life to a video on how you’re solving a problem in the workplace.
In addition to providing content, LinkedIn also allows companies to advertise in the newsfeed, which can be an effective way to reach potential customers and increase brand awareness. This is especially useful for brands with a large following, as it can help them stand out from their competitors.
Write long articles for your LinkedIn company page
Writing longer blog posts on your company’s LinkedIn page is a great way to increase your brand’s exposure, share more about your industry and increase your reach. And you don’t even need to have a blog to publish your posts on your LinkedIn company page, as they can be syndicated and shared across the network.
LinkedIn’s Article feature brings blogging to a whole new level, making it a powerful tool for marketers. It lets you write long posts and link them back to your website, boosting SEO and increasing your reach on the network.
Embedded videos on your LinkedIn company page are another powerful feature, as they can draw in more attention and drive more clicks. They can also be a great way to promote your company’s culture and values, which are key elements when it comes to recruiting top-tier employees.