With the rise of apps like Clubhouse, brands are attempting to use the platform as a marketing tool. The app is a live chat platform where users can connect with people and businesses, and talk about a variety of topics in real-time. It is similar to podcasts but is a more interactive and informational experience. Many of the conversations are led by influencers or experts in their fields who can provide valuable advice to consumers. The app is a great place for consumers and business to connect on a more casual level and build brand loyalty.
One of the most popular uses for the app is collaboration marketing. Business owners can connect with colleagues, dream customers, or even competitors on the app to collaborate and share ideas. This is a great way for businesses to generate leads and sales, and position themselves as thought leaders in their industry.
Another way to utilize the app for marketing is by creating a room where users can chat about a specific topic. This is a great way for businesses and influencers to generate brand awareness and gain new followers. The app also offers a scheduling feature where businesses can create rooms to chat about upcoming events, campaigns, or any other relevant topic.
Users can follow people and clubs on the app based on their interests, which helps with content discovery. The home page or main feed shows trending rooms, and a scheduler at the top of the screen features rooms that are happening throughout the day. The more time you spend on the app, the better the algorithm gets to know your interests and starts offering you more relevant rooms.
The most important thing to remember when using Clubhouse for marketing is to focus on providing value. Whether it is through answering questions in a Q&A session, providing useful tips or highlighting a new product, businesses and influencers can create engagement that ultimately results in leads and conversions. It is also critical to track data and analytics, especially when focusing on the value creation, offering and funneling phases.
Providing Value Can Lead to Increased Loyalty
Studies have shown that consumers are more likely to be loyal to a brand when they feel connected. Clubhouse is an ideal platform to create this sense of connection for both consumers and business, as it is a real-time conversation with people in their lives that they trust.
The platform is not yet available to the public, but it is still worth trying out for B2B marketers and business owners. It will take some work to build brand awareness, but with the right approach it can be a powerful marketing tool.