WeChat is one of the most important social media platforms in China. It is used by millions of people across the country and worldwide. Using the app is a powerful way to expand your brand’s digital presence. But the process of creating content for the network can be difficult. However, using a third party to help with your strategy is a good option.
The first step in promoting your WeChat business is to optimize communication. Your content should be tailored to the needs of your audience. This can include lighthearted, informative, and curated content. For example, if you’re a fashion brand, you might want to create a fun challenge. Another option could be to launch a loyalty program. These types of rewards could motivate your audience to engage with you.
Creating content can be expensive. If you’re looking for a more cost-effective approach, consider running your ads on Baidu. You can also use QR codes to increase publicity. And if your brand is not well-known in China, you can opt for word-of-mouth to establish trust.
The popularity of video content online is growing. The average user is 88% more likely to engage with video content. You can boost the chances of your video content reaching the audience through a creative WeChat campaign.
Having a WeChat official account is a must for anyone who wishes to advertise on the platform. There are three different types of accounts for companies to choose from: a subscription account, a service account, and a WeChat for Business account. Each type has its own set of requirements. Subscription accounts require that you have a company registration in mainland China.
For a company that has a core product and content, the best option would be a service account. With this account, you can post up to four updates per month. In addition, you can also provide customer support and manage a community. All of these services are designed to help you reach your target audience.
WeChat has also developed a “time capsule” feature. Similar to Snapchat, this is a great way to get your content in front of a new audience. Instead of sending a message directly, a brand can send a video in the form of a “time capsule.” When someone opens it, they will be able to see a video ad for your brand.
Another creative WeChat marketing strategy is to invest in an H5 interactive website. Interactive pages allow brands to create games, quizzes, and animated brochures. Not only can you attract more viewers, but you can also generate new leads.
WeChat’s integrated CRM can be a great resource for generating leads and providing tailored customer support. By integrating your CRM with your brand’s social media accounts, you can also create reviews in multi-channels.
WeChat marketing is a vital part of your overall marketing plan for China. Investing in your WeChat marketing will help you build your audience and make your business known in the Chinese market.