When you read the term “key opinion leaders,” you might picture an older guy with a cigar, but key opinion leaders in Hong Kong are actually a lot different than they used to be. Some key opinion leaders in Hong Kong have been called, “GQs in their suits.” I’m not going to get into the debate about whether or not a key opinion leader should be a GQ, but I will say that having key opinion leaders in Hong Kong who have been called, “GQs in their suits,” is something that does not reflect poorly on their ability to influence people.
As a matter of fact, what is even better than having a key opinion leader that is called a “GQ” is to have a key opinion leader who has been called a “GQ” by his peers. This will give you a very good indication of how much respect the key opinion leader has for his colleagues.
What does this mean to you as a marketing manager? It means that your key opinion leader is someone who has developed a strong set of relationships with all the key decision makers in the organization. He is someone who knows what to say and when to say it. If he knows what to say at critical times he can make or break your efforts in the marketplace. These days you can’t afford to let your key opinion leaders fly under the radar any longer.
When it comes to choosing the right Key Opinion Leader in Hong Kong, the best bet is to select the one whose word carries tremendous weight with your business. You have to remember that a key opinion leader in Hong Kong is your business partner. He is the person you talk to every day and you want to make sure that he says the right things.
The second key thing to consider when choosing the right Key Opinion Leader in Hong Kong is to ask some very specific questions. Ask him about the importance of his job in the organization. Ask him why he thinks the job is so important. Ask him if there are any changes in his role that have affected the level of importance that he assigns to the role.
As you are doing this you are establishing a trust with your Key Opinion Leader in Hong Kong that will help you move forward. His word carries great weight in the eyes of many of the top people in your company.