Basically, YouTube Marketing refers to a myriad of strategies and methods used by many businesses to generate revenue, drive targeted traffic, promote brand awareness, generate leads, and even reach other online marketing goals with YouTube. Here is a quick listing of some different types of YouTube Marketing campaigns.
SEO (Search Engine Optimization). This type of strategy involves various processes that focus on generating more organic traffic on a search engine. This includes creating keywords, creating content that is optimized for those keywords, developing videos that contain these keywords, making use of Meta tags, and adding tags that describe the purpose of your site in the description field of a video. These methods are all done in a natural or organic way, which means that the amount of time that is spent on each of these techniques is relatively small.
Social Media Marketing. In this type of marketing strategy, you are essentially advertising your business through social media sites. It doesn’t necessarily mean you have to go out and make a video for every post you make, but it does mean that your social media campaign is not only effective, but it is also effective from the standpoint of building credibility. This is because social media sites tend to rank your posts more favorably than those in traditional media.
Video Marketing. This type of marketing is most effective when it is combined with other forms of marketing to get the best results. The video can be the driving force behind the overall campaign or it can act as a supporting element to the other forms of marketing.
Keyword research. For instance, if you are running a marketing campaign using YouTube and social media then it would be very helpful to spend a little time researching what keywords people use to search for information about your business on these sites. This will allow you to use those keywords to your advantage so that you are more successful in your video marketing efforts.
These are just a few of the YouTube Marketing strategies that can be used to generate income. There are a number of other approaches, but the above are some of the most common ones that should be part of a plan to take advantage of this highly popular video site. There are also other methods that can be employed such as PPC Advertising or search engine optimization, which can be very helpful, but these are not as well known as the methods mentioned above.