There are several ways to make your WeChat marketing campaign successful. One of them is to build a mini-program that your customers can scan with their phone’s camera. These mini-programs can be shared with other WeChat users through group chats. All that’s required is that group members click on the “Share” icon and then select the “Mini-program” option. Another effective way to market on WeChat is to post links to your mini-program on your WeChat business account. Then, when a user clicks on the link, they will be taken to the mini-program.
WeChat is the most popular social network in China, with over a billion monthly active users. The platform allows users to connect with friends, read news, pay for services online, and make video calls. In fact, more than one-third of the Chinese population use WeChat. Brands must take advantage of this powerful tool to reach their audience in a unique and meaningful way.
If you wish to advertise on WeChat, you must have an official account. If you do, you will need to have an ad sticker. These ads will be displayed in the Moments feed, where users check the most often when they open the app. WeChat Moments ads were first launched in 2015 and have been used by many foreign and domestic companies.
WeChat Channels video platform is also useful for brands. Brands can work with influencers to create mini-programs or live streaming to promote their products. In addition, brands can use Wechat Analytics to track the traffic to their public pages. Furthermore, Wechat articles are an excellent marketing tool that can be interactive and can be delivered through push notifications.
Moreover, businesses can create personalized WeChat ads by analyzing data on user preferences. For example, one can make WeChat ads for users according to their interests or demographics. In addition, brands can even target specific groups based on their geographic location. This will help them reach their target audience with the products or services they provide.
One of the brands that have invested heavily in WeChat Marketing features is Burberry. They’ve recently launched a campaign that highlights their selection of Chinese New Year gifts. Users can also send personalized e-cards through the campaign. The campaign’s innovative features have helped to increase the brand’s brand image in China.
Another example of an innovative WeChat marketing campaign is IWC. In August 2015, the brand launched “Mulberry Love Letters” on Weibo. Customers could send messages to their friends and share their Moon-phase photos with them. The brand selected three winners and shared the messages with their followers. This campaign has generated over 3,840 comments and 1,495 reposts in just one week.
Another example of effective WeChat marketing is Starbucks’. In 2012, the coffee giant launched a drink called Refresha, which is made from green coffee bean extract. They promoted the drink with a viral social media campaign that was entertaining and enticing to fans. As a result, the campaign gained over 130,000 fans and earned RMB 7.5 million in three weeks.