What Is Digital Marketing?
The main differences between online and digital marketing services are mainly in their technical aspects. The word digital marketing, on the other hand, is utilized for marketing tactics which utilize digital media including TV commercials, social media networking websites, or online advertising campaigns. The first difference between these two kinds of marketing services is that whereas online marketing uses the Internet to reach out to prospects, digital marketing mainly makes use of physical media. For example, if you are selling a particular product through your website, you can use advertising on television commercials to make your target market aware of your offer. This is the main difference between online and digital marketing as it pertains to advertising.
Now that we have made the clear distinction between the two different kinds of marketing, we also need to determine how they can work together. There are many people who believe that by creating an Internet presence on various social media networking websites and bookmarking sites like Twitter, Facebook, and StumbleUpon, you are already part of the digital marketing revolution. While this might be true to a certain extent, many people still believe differently and see much more value in promoting themselves through these mediums instead of directly going after the prospects in the real world. Perhaps, this is why many people still don’t get into social media. It seems like a much bigger undertaking and doesn’t necessarily yield immediate results as compared to traditional forms of brand building such as TV commercials and print ads.
Display advertising and social media marketing are two different kinds of online marketing. While both of them do require the presence of a website in order to work, the methods that each use is radically different from the other. So what are the similarities and differences of the two?
In terms of the content and message delivered through online marketing campaigns, there is still quite a bit of difference between the two. When it comes to displaying digital media advertisements or social media pages, the main goal is to get as many eyeballs as possible on the brand. In the case of television ads, the ultimate goal is to convert those views into sales. Although this is often easier said than done, advertising agencies have perfected this art over time, using test ads and demographic research to determine which kinds of advertising are the most effective and which ones yield the lowest return on investment.
SEO, or search engine optimization, is one of the pillars of any successful digital marketing strategy. SEO is a means of optimizing websites in order for them to show up highly in the search engines, or the top rankings that they deserve. This is usually done through the use of keywords, back linking, and content optimization. A good SEO campaign will help your brand show up at the top of the list when someone is looking for a particular product or service, which is what happens in the organic search results.
Whether it’s about Facebook ads, YouTube videos, or LinkedIn connections, the bottom line is that digital marketing is a must. Social media websites such as Facebook and YouTube are constantly changing the rules of how brands are marketed, and even the content that is put out there online can have a big impact on the success or failure of a campaign. When it comes to digital marketing, SEO should be at the forefront, since this type of marketing tends to be the most successful when used in conjunction with other methods. A good rule of thumb: if you want to be successful online, be sure to include SEO and social media marketing efforts in your overall strategy.