Online Marketing

How Does SEM Help With Online Marketing

Online marketing is simply the process of optimizing web-based platforms to promote a business s brand, goods, or service to its target audience. This type of marketing allows companies to reach into markets that they would not normally have access to. The techniques and strategies used in online marketing range from traditional media like radio, television, and print to newer forms like social media, SEO, and PPC. These marketing campaigns can be used on a small scale to cater to individual interests or can be leveraged to create a large brand awareness. Companies rely on a variety of techniques and strategies when it comes to online marketing.

Email marketing. The use of email marketing allows a business to reach into potential customer’s e-mail addresses to deliver the right information at the right time. Companies can target their audience by use of personalizing subject lines, creating different lists for different purposes such as prospects, subscribers, friends, family, coworkers, etc.

Social media advertising. Social media advertising is an online marketing technique that uses social network sites such as Facebook, Twitter, LinkedIn, and YouTube to deliver advertisements. Examples of social media advertising include banner ads, sponsored links, paid links, video, and text links. SEO, and PPC advertising. SEO (search engine optimization) involves improving the volume of traffic to a website through search engine optimization techniques, and PPC advertising is a form of paid advertising where a business pays for the advertisement of its product or service to a particular Web site.

Search engine marketing. Search engine marketing is an online marketing technique that includes paying for advertising space on popular Web sites to get a higher ranking in search results. Some of these programs are free; others, paid for. Free search engine marketing can include reciprocal linking, which gives a web site equal exposure through another web site. Paid search engine marketing can include pay per click advertising where a business pays a search engine company every time a visitor clicks on its advertisement.

Branding. The objective of branding is to build a one-size-fits-all image of the company so potential customers perceive it as a whole. Examples of typical brands are Nike, McDonald’s, Visa, and Burger King. Online marketing techniques can aid in establishing brand awareness, such as through social media advertising and email marketing.

Digital marketing. Digital marketing encompasses all of the methods that are used online to reach potential customers. These include search engine marketing, social media advertising, banner advertising, and digital brochures. Digital marketing can also be called “push technology” because it leverages the ability of computers and other electronic devices to send targeted packets of information to specific individuals. Examples include coupons that go out to customers with printers that have access to email programs and websites that have access to popular social media sites.