Digital marketing is an holistic marketing strategy focused on promoting goods and services through digital media, including mobile phones, tablets, laptops, and televisions. The goal of digital marketing is to draw relevant customer action through various channels. Traditional marketing strategies have been successful in creating brand awareness among customers but have also created a problem for search engine optimization (SEO) experts as well. With so many digital channels to promote your business and products, how can you create a winning strategy?
There are two main approaches to marketing using social media. The first strategy is traditional marketing where you use traditional marketing channels to get the message out about your brand, products, and services. The second strategy is leveraging social media to enhance your website and improve your online presence and marketability.
Traditional marketing strategies include television, radio, and print advertisements. Although these have helped to create brand awareness about a product or service, there is still a problem with consumers not knowing where to find your brand. With the introduction of digital media like YouTube, Facebook, and Twitter, this has become much easier. These platforms allow easy discovery of your brand while giving you the opportunity to connect with consumers on a more personal level.
If you are leveraging social media to enhance your website, it will improve your search engine optimization (SEO). By optimizing for keyphrases in your audience, you will create a more tailored experience for your consumers. In essence, your potential customers will be able to tell who you are based off of your content. This will increase organic traffic to your website while providing better consumer insight. You can also use email marketing to send out relevant content to your current and potential customers as well as engaging in customer loyalty programs.
Social media provides an opportunity for you to give back to your community. You can share valuable information with your followers and engage in conversations. Your followers will benefit from the content that you share and this will increase brand recognition. If you plan to take your social media marketing campaign to the internet, make sure that you have a detailed plan for each area. A detailed plan will help you to understand what areas are the most important to you, as well as how to promote each area.
The last piece of your marketing strategy is customer service. When you reach out to your customers, you become a trusted advisor and you can build a loyal base of consumers. You should never leave a customer hanging. If you are unsure of how to improve upon your current level of service, you need to reassess your business and all your marketing tactics. As mentioned in the Digital Marketing Planning Guide, this is an essential part of your brand strategy.