Personalization is an effective way to increase email open rates. Try using local language or incorporating seasonal slogans in your subject line. This will create an instant dialogue and encourage the reader to open your email. Personalization can also be used in your email content to make it more appealing to your subscribers. Just keep in mind that it is not appropriate to personalize your content every single time. But you can use it to maximize your open rates and convert more subscribers.
Use action verbs and avoid passive voice in your subject line. Passive voice may turn off your subscribers. A general rule of thumb is to keep the subject line under five words. This will ensure your subject line does not get cut off on mobile applications. Furthermore, it will be easier for the recipient to understand your email message. Listed below are some examples of good subject lines:
Using a last-minute offer or limited-time offer in your subject line will increase the open rate of your emails. Using these phrases works best for sales. For example, Violet Grey might use the phrase ‘last-day’ to promote an upcoming sale. Interestingly, humans tend to want closure. You can leverage this tendency by using an open-ended subject line. Make your subscribers curious and keep them interested! They may click your links if they’re interested in learning more about what you’re selling.
If you’re sending emails to millennials, try using emojis. Some emojis resonate with millennials, but may not work with an older audience. Emojis are effective if your audience understands what they mean. When used appropriately, emojis can increase the open rate of your emails. A few examples of effective emojis include:
Personalization can also increase click-through rates. When using a marketing automation platform, you can use customer data to tailor your messages to each customer. A comprehensive customer database provides a well-rounded understanding of your customers. You can use this knowledge to create a tailored email that will appeal to them. Personalized content also increases the chances of your emails being opened. There is no need to hire a separate ad agency. In fact, you can use your existing data to personalize your emails for every individual customer.
A better open rate can improve the overall success of your email campaigns. Using personalized email templates increases open rates by as much as 40%. Personalization can also increase unique click-through rates by more than 40%. The subject line of your email is the most important part of email marketing. By using the right keywords, a personable message will stand out in a customer’s inbox. There are several reasons to improve your subject line and make it more appealing to subscribers.