Using LinkedIn to market your business is an effective strategy that can help you reach a large number of new customers. It is a popular social media platform used by professionals to network and build a personal brand. You can start your LinkedIn marketing campaign by developing a company page and analyzing your competition. Then, create content targeted at your target audience.
LinkedIn is ideal for B2B brands because it allows you to reach a large audience of potential clients and top-level executives. A solid LinkedIn marketing strategy can increase brand recognition, website traffic, and high-quality leads. While it is essential to maintain a professional image on LinkedIn, it is not recommended to use aggressive advertising tactics.
Make your profile look attractive and make it easy to navigate. Include a compelling header image that shows who you are and what you do. You should also include a photo or two of your employees. These images will create an impression and encourage visitors to click on your profile. Ensure that you update your company image regularly.
LinkedIn is a better option for B2B marketers than Facebook. According to Sprout Social, companies that use LinkedIn to promote their business generated 277% more leads compared to their Facebook campaigns. In addition, B2B marketers reported that LinkedIn accounted for 80 percent of their social media leads. However, it is important to understand the difference between LinkedIn and Facebook before launching your LinkedIn marketing plan.